IF YOU HAD THE OPPORTUNITY TO LEARN DIRECTLY FROM THE WORLD’S BEST SPORTS PLAYERS, ATHLETES, COACHES AND EXPERTS, WOULD YOU TAKE IT?
LUDUS provides that opportunity by creating groundbreaking expert-led digital content across a wide range of sports and platforms with a future focus on providing Extended Reality (XR) experiences.
Our Coach the Athlete program lets the expert speak directly to the athlete or player via customised video clinic content.
Our Coach the Coach program targets those enthusiastic parents that have put their hand up to coach their child’s team but lack the experience, knowledge and skills to create safe, useful and interesting training sessions, plans or drills.
All built on a wide reaching, self-marketing subscription model that provides scalable content options based on demand and advertising and sponsorship revenue streams.
Can these founders lead a tech team?
As an experienced owner of a web development company and former CTO and GM, Andy is experienced in leading a tech and product team and can provide hands-on assistance when required. Craig however would be as much use as a chocolate teapot.
What are the weaknesses of the founders?
Craig is a man of big dreams and is always chasing the next evolution of the LUDUS product, as a result he has a tendency to wander away from the task in hand and needs to be reigned back in. Andy doesn’t like to say no and has trouble delegating, this often leads to unneeded projects and tasks being added to his plate that mean longer hours and later nights to get everything done. These are fairly easy weaknesses to work on.
Do you think you can build a good relationship with investors?
LUDUS is built on relationships. We’d like to think that we can build a rapport with most people even if we don’t see completely eye to eye. We’ve been able to engage some of the most recognisable people in their sporting fields through relationship nurturing and building.
Describe the team.
We support equality, acceptance and opportunity for all people, and understand that while talent is found everywhere in the world, opportunity is not. We actively try to work with companies, programs and initiatives that are dedicated to promoting equal opportunity. Our core team is currently on a volunteer basis which says a lot about the belief they hold in our product. The team is made up of experts in their respective fields from Olympic Gold Medalists, NBL Hall of Famers, State Premiers to World Renowned Psychologists.
Is the team in the weeds with its customers?
The team has first hand knowledge of what it takes to become elite in their field.. They know the dedication it takes to become the best and realise that in order to do that they need all the help available. Almost all of our team have expressed a desire to impart their own knowledge and give back to the communities and fans that help them get to the high points in their careers. However, currently none of the core team members have experience from the other side, they haven’t been that unprepared coach or team manager. This is why we engage with those that have, one of our current investors fits the bill perfectly and has been a great sounding board for ideas and developments. If there is a problem we can’t solve or don’t have knowledge of we aren’t afraid or too proud to ask those that do.
What is the product and the problem it is trying to solve?
The main product is a multi-sport video platform providing sports clinics presented by elite athletes and coaches. The clinics firstly target enthusiastic but under-skilled parents that have become coaches for their children’s team’s but lack the prerequisite knowledge, skills and experience. The second target market is athletes and sports participants of all skill levels. The product aims to incorporate AR functionality to accurately explain the skills, concepts and drills in the videos.
There are a number of secondary products that form part of the offering.
The clinic product is tackling the problem of knowledge-gaps in under-prepared coaches and parents, players and athletes.
What are the gaps or weaknesses in the team?
Currently our production and camera work is outsourced. This means we are paying contract rates for on-location production. An in-house production team would allow for quicker film to release times and more reliable scheduling can be achieved.
Describe the culture and leadership style in the team.
The LUDUS culture is one of empathy and holding our hands up when things aren’t quite going the way we expect. As fathers of young children we have tried to ensure that we have a flexible working environment that doesn’t rely on a normal 9-5 working day. In order to produce content internationally we maintain a cross-time-zone approach to work. We manage this through internal systems that show our availability to our colleagues and try to ensure that any specified non-working time is respected.